In a world that never stops, Hush UK offers a quiet invitation—to pause, breathe, and rediscover the beauty in simplicity. Born in 2003 from Mandy Watkins’ longing for cozy sanctuaries during London’s long winters, Hush has evolved into a celebrated women’s lifestyle brand, marrying her Aussie spirit with London attitude

The Origins: Kitchen-table beginnings

When Mandy, newly transplanted from Australia, faced her first UK winter, she launched Hush from her kitchen table Her vision? A wardrobe built for real life: comfortable, timeless, and joyful. Later joined by husband Rupert Youngman, they grew Hush together—with Rupert steering finances, Mandy leading creativity, and both nurturing a brand deeply rooted in authenticity

Distinct DNA: Aussie heart, London soul

Hush’s DNA thrives on contrasts—laid-back yet refined, easy but intentional. It's “casual luxury” with purpose: standard-setting quality, thoughtfully edited capsule collections released ten times a year to prevent overconsumption. Editorials like “A Moment in Hush” echo this ethos, celebrating everyday moments through fresh styles and new visuals.

The Rebrand: Still serene, more polished

With its ‘A Moment in Hush’ relaunch in October 2023, the brand unveiled a refined logo and visual tone led by CCO Melissa Dick. She describes the updated identity as a modern ode to Hush’s core values—effortlessness, warmth, and authenticity—with creative direction that mirrors the relaxed yet grounded spirit of its Founder.

Sustainability & Ethics at the Core

Hush isn’t just stylish—it’s certified ethical. As a B Corp, it scored an impressive 85.0 on its assessment, significantly above the 80‑point threshold The brand regularly engages in transparent reporting on governance, supply chains, modern slavery and sourcing. Their commitment continues to evolve: exploring more certified fabrics, tracking emissions, and engaging in continuous improvement

Timeless Staples with a Twist

From soft joggers and relaxed boyfriend jeans to wool maxi skirts, cashmere sweaters, silk shirts and leather jackets—Hush pieces blend comfort with polish Editors laud the AW 24 collection featuring chunky cashmere, barrel-leg denims, and maxi skirts with day‑to‑night versatility—framing Hush as the go-to for effortless capsule dressing.

Future Focus: People-led & purpose-backed

Looking ahead, Hush plans to deepen its connection with customers—potentially through flagship stores and curated pop-ups where design, atmosphere, and human warmth combine The brand remains guided not by sales targets, but by the love of creating considered, responsible style—earning respect and loyalty along the way

Why Hush Resonates

1. Authenticity – Built from personal experience and lived moments.
2. Quality over Quantity – Thoughtful collections designed to be worn again and again.
3. Ethical Leadership – Commitment proven by B Corp status and ongoing improvements.
4. Real‑Life Relevance – Designed by and for busy women seeking ease and style.

Final Thought

Hush UK isn’t chasing the fast-fashion treadmill; it’s crafting a style philosophy. It's about finding those peaceful interludes—moments of Hush—in our everyday hustle. Whether it's layering a cozy jumper over joggers or flowing into an evening in a silk dress, Hush offers a wardrobe that looks good, feels good, and does good.

Here's to embracing your next “Moment in Hush.”